Good idea vs good problem
thoughts: service design as it has been generally explained to me rests on a clear understanding of what the problem is before getting down and thinking of the best way to resolve it I think this seems to suggest that you already have a person/group and problem in mind and the key thing is to resolve the problem What we currently seem to be doing more of is alighting on possible products, trying to quickly match these with a market and moving through seeing if we can actually make product before actually defining what the 'problem' of the customer is .... We seem to be starting from a solution and building backwards. could still work but feels more constrained though constraints can be good (get your mind out of the gutter) could just be a framing issue that's less of a problem with the work and more of a problem with how I'm thinking about it Problems (to design for) - How can a short-form training workshop deliver and support lasting attitude change towa...
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