Validating our assumptions and making assumptions about our validations
A few weeks ago Baruk and I met with Rowan Yeoman from Akina foundation , primarily to talk about our makery support offering to schools. To progress with any sort of service development you need to make some assumptions and then test them with your customers. Because we’ve been talking to plenty of humans we thought we were doing a pretty good job of validating our assumptions but as Rowan pointed out some of our validations were assumptions themselves. We know that there are some schools that are unlikely to be interested in our service because they already make extensive use of technology and don’t need additional support. But, this doesn’t mean they are not of interest to us. You might be familiar with the Rogers’ Innovation Adoption Curve already. It categorises adopters of technology by the stage at which they adopt it. We have assumed that innovators will be unlikely to be interested in our service because the...